Our Story

BayBorn was founded by Ryley Heller, a Florida native born and raised in Manatee County. From an early age, Ryley developed a deep connection to the water, spending countless hours exploring the bays, rivers, and coastlines that make Florida's Gulf Coast so special.

Growing up in communities like Palmetto, Ellenton, Bradenton, and Sarasota, some of his best memories were made on the water. Whether fishing alongside his parents and grandparents, with friends after school, or heading out alone in search of the next bite, the outdoors became more than a hobby—it became a way of life.

BayBorn was created to share that passion with others and to give people a way to represent the coastal lifestyle that makes Florida's Gulf Coast special. In a world filled with large corporate brands, BayBorn was built to feel local, authentic, and connected to the community that inspired it.

BayBorn was inspired by the local waters and coastal communities of Manatee County. From Palmetto to the surrounding bays and shorelines, the brand was built to represent the people who feel most at home on the water.

Today, BayBorn is more than apparel. It's a growing community of anglers, boaters, adventurers, and coastal locals who share a love for life on the water. As the brand continues to grow, you'll find Ryley fishing local tournaments, creating content, supporting the fishing community, and working toward a long-term vision of expanding BayBorn into a larger coastal lifestyle brand with a future tackle and bait shop.

No matter how much the brand grows, the mission remains the same: stay connected to the coast, support the local fishing community, and create products that represent the lifestyle we live every day.

Rooted in the Coast. Built by the Bay.